Songbird Roasters Coffee
Packaging Design
Songbird Roasters Coffee is a fictional coffee company with functional and reusable packaging design. The goal of the project was to create innovative and functionable packaging for a made-up project or company. The Songbird Roasters bag is designed to be a resealable and reusable coffee bag that holds real coffee beans. The bag reseals the coffee to keep it fresh and sustainable. The bag is also eco-friendly and can be used many times before thrown away. The Songbird Roasters bag also has a custom bird cut hole where the customer can see through the bag straight into the product they are buying, the coffee beans. This provides an interactive piece for the customer to pick up and look at. The color scheme and aesthetics are also very friendly to coffee buyers and music enthusiasts providing a comfy and familiar purchase decision.